My sister, a new small business owner, was surprised to learn that a blog is subject to the regulations of the Federal Trade Commission (FTC) for deceptive advertising. I realized that she was likely not alone in her lack of understanding that blogs, website copy and all social media posts used to promote your small business are in fact forms …
False Advertising – No Competition Required
SCOTUS: Non-Competitors Have Standing Under Lanham Act Earlier this week, the U.S. Supreme Court unanimously held that a plaintiff need not be a direct competitor in order to have standing to bring a false advertising claim under the Lanham Act. The Court relied upon a statutory interpretation to reach its decision. It provided two main reasons for its decision: so …