Category Archive

There are many reasons why brands might need to change their name or undergo a rebranding effort. For the past three months, outcries for racial justice reform has been in the spotlight and many brands have stepped up to ensure their brands and imagery reflect racial equality and inclusiveness for all. Many established brands, however, are not strangers to evolving …

Recently, I’ve been meeting with many small business owners who have many good questions about intellectual property and whether the federal IP protections apply to them.  The answer is a resounding YES!  If you are a business of any size with something unique to offer your consumer base, then you likely have some sort of brand, logo or slogan that …