View Post

First to File Wins

In Trademarks by Stacey Kalamaras

YOUR BRAND IN CHINA: Translate, File Early, File Often Managing an international trademark portfolio can be overwhelming, even for the most sophisticated multi-national company. But, what about the small, start-up company? How does a small company or entrepreneur navigate the international trademark system, especially protecting your brand in China? In Asia, file your trademark through the Madrid Protocol as many …